Welcome to
The Lab

Welcome to The Lab

We’re all about asking big questions and imagining what’s next. The Lab is where we go to explore emerging ideas, test new practices, and share our latest creations.


UME x Local Roots: The Future of Food Is Regenerative

Our modern food system is responsible for 24% of global greenhouse gas emissions (EPA, 2010). We are losing soil up to 100 times faster than it is forming (IPCC Report, UN, 2019). In 2019, the tropics lost close to 30 soccer fields’ worth of trees every single minute, most of it in the name of ...


Roadmap to Resilient Growth

In this special 3-week Growth Immersion, you’ll get private access to our brilliant and experienced directors. Together, we’ll assess your business, brand and marketing to create a vision and step-by-step Roadmap for how to grow and thrive in 2020 and beyond.